Lahar approaches projects holistically—creating a cohesive identity from branding, to product design and sourcing, to creative direction and merchandising.

Brand

Concept & Color

Brand concepts involve understanding a product and its position in the market—from the problem it solves to the demographic it serves. Starting with the brand ethos, Lahar determines colors, forms, materials, labeling, packaging and more.

Product

Design & Development

From concepts to specifications to reviews and changes, Lahar draws on 20+ years of retail experience. She adeptly collaborates with clients and their teams to design, manufacture and market products that grow businesses and brands.

Product

Strategy & Positioning

Seeking out white space in the lifestyle landscape, Lahar works with clients to develop product strategies, price tiers and market positioning. Informed by long-term manufacturing relationships around the globe, she has the knowledge to make competitive, best-selling collections.

ProDUCT

Sourcing

Through years spent nurturing relationships with artisans around the world, Lahar knows how to match products with specialty makers. She’s worked in Pakistan, Portugal, India, China, Peru and other places creating everything from large brand collections to custom pieces for interior designers.

Creative

Art & Color Direction

Overseeing products from design to photography, Lahar expertly directs the look, feel and styling of product imagery. Using a cohesive brand voice, she creates assets that can be used for presentations, showrooms, stores, online promotions, and social media marketing.

Visual

Merchandising & Styling

Collaborating with clients, Lahar presents and merchandises product collections by price, customer categories and aesthetics. She’s also an experienced stylist, working on everything from floor sets to trade presentations to showrooms and stores.